The Daily SEO Blog
4 Valuable Link Building Services (Zemanta, MyBlogGuest, EightfoldLogic & Whitespark)
One of the more unique offerings in the last few years, Zemanta lets publishers submit a feed of content or images to them, which then appear in front of bloggers in the "composition" window (while they write their posts). These are labeled as "related posts" and have multiple benefits:
- They can improve branding amongst a blogging audience (as bloggers will see your site/brand name while they write)
- They can draw in direct links (if the blogger chooses to link to your work in the post or as a "related post" at the bottom - or through links from image references)
- They can attract direct traffic from the bloggers themselves, who are likely to click on links/content that appears to be interesting
Founded by Ann Smarty, MyBlogGuest provides a platform for those seeking to write and receive guest posts. The service is relatively simple, but potentially quite powerful. If a reasonable number of quality blogs and sites participate in the marketplace, the opportunities for providing great posts and receiving traffic and links back are tremendous (as are the opportunities for those seeking more content and relationships).
Blogging is an inherently social field and while the links may be a primary driver for many interested in the site, Ann has made it clear that she hopes deeper relationships will emerge from the connections. The site's layout and signup process are impressive and compelling, though driving action once inside the platform could still use a bit more polish.
The marketplace is currently based on a forum connections system
You can read more about the project in SearchEngineLand's interview with Ann from February.Read more at www.seomoz.org