Tuesday, October 26, 2010

Video Marketing for Effective LinkLuv

Amplify’d from sem-group.net

3 Tips for Effective ‘Link Luv’

Video Marketing

Video is now becoming my preferred method of marketing online.  Not only is it more engaging to the people who watch them, videos are also loved by the search engines.  In fact, it’s common today to see clips of videos included in Googles search results on page one!

Many people are sadly put off from producing videos as they believe it’s a complicated process requiring expensive equipment.  This could not be further from the truth!  If you’re just starting out, you can use services such as Animoto to produce a great 30-second promotional video which looks awesome and has a great backing track for free.  Pay them just a few dollars and you can produce something much longer and really drive home your call to action.

Once you have your video, you need to distribute it.  I use a paid for service called Traffic Geyser, which can generate hundreds of backlinks for me for each video that I submit.  It’s not cheap, but I believe it to be a solid investment in my business.  However, if you’re on a budget, TubeMogul offers a video distribution service for free which is well worth checking out.

Whichever service you use, it’s important to use the service well.  The most important aspect from a search engine marketing perspective is to include your full site URL (including the http://) as the first thing in the video description.  On most video sharing sites, this will be automatically translated into a clickable link giving you valuable link luv back to your site.  Also make sure you include your keywords in both the video title and the video tags.

Of all the things that I do to develop my Internet Marketing business, these 3 strategies are the ones that I find most effective in building link luv.  Give them a try, see how they work for you and please share your experiences in the comments.

For more Internet Marketing tips, please check out my blog, Internet Marketing with John.

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