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Mark Dulisse Internet Marketing Consultant

Top 10 Video SEO Best Practices (self hosted)

by mark on October 17, 2010 · 36 comments

Video SEO is the talk and buzz at webmaster and marketing conferences worldwide lately. While video marketing certainly has become the mainstream for most salesletters today, there is little known about video seo.

I have been preaching for months now on the importance of video for organic traffic and for sales, and my voice is not alone.

Here are the 10 best practices to getting your videos indexed and ranked high in the search engines.

Preamble: Video seo is an extension of search engine optimization in general for your website. A lot of the same principles apply. In other words, you cannot expect to have your video on the top of Google’s first page without doing your seo work on your website.

Video SEO is not about magic and trying to trick the search engines. Rather, video seo is about helping the search engines find video content, and when your video is ranked high, it can send you massive traffic.

In this article we are discussing the topic of how to get ‘self hosted’ videos ranked high, not videos from 3rd party video sharing sites (ie. youtube).

Let’s get started with the top 10 video seo best practices….

1. Create interesting video content based on your targeted keyword/topic -

Just as great ‘textual’ content creates a large readership with many rss subscribers, the same is true for a great video. People will start linking to your video content (blogging, tweeting, digging, etc.), and this creates a buzz in the search engines.

This seems so obvious, but you’d be surprised with how many boring videos are online. I’ve made a few myself .

2. Make a keyword rich video title and description tag -

The most important factor to on-page seo is the title tag. The same applies to your video title tag. If your keyword is “How To Get My Ex Back,” then make your video title as “How To Get My Ex Back.”

Keyword Video Title Tip – Put the term “video” at the beginning or end of your title. Over 38% of searchers are looking for videos, and they will type in, for example, the phrase, “How To Get My Ex Back Video.”

Do not keyword stuff the description tag. Make it relevant and descriptive of video content.

3. Make a unique video file that is keyword rich -

This one is easy. Instead of naming your video file with a non-keyword phrase, like, “10138video.mpg,” simply rename the video file and use your keyword(s), for example, “video-seo.mp4.”

4. Create a Video Sitemap - Read more at www.markdulisse.com

See this Amp at http://bit.ly/aHqgCA