I wanted to thank everyone who submitted their feedback on other “Making the Most Out of…” posts we should write about. Using your suggestions, I got a number of people requesting a post on how to better utilize your YouTube channel, so that’s next.
Given the fact that YouTube is the 2nd largest search engine on the web, you cannot ignore it. Developing a YouTube channel for your company can be a great way of getting your brand and products in front of thousands of potential customers.
Add a Custom Design
You have a logo, website, Twitter background, Facebook custom tab, and YouTube is no different. YouTube allows you to create a custom design that allows for HTML to keep your branding consistent. Creating an experience that integrates your messaging, social media presence and products is an outstanding way to keep your brand fresh in the users mind.
Have a Solid Content Strategy
The foundation for any good marketing campaign is having a solid content strategy, that has an end goal in mind. Depending on what niche you are in, create video content that will be compelling, delivers high value, and is what your users are asking for.
Optimize Your Videos